Building the Iconic Brand
Iconic Holding brings a wealth of professional financial experience to the crypto asset and blockchain industry. Previously known as Iconiq Lab, a venture capital group and token sale accelerator program, Iconic has transformed into a premier crypto asset management ecosystem with various sub-brands and subsidiaries. We cater to all crypto investor risk preferences through our sub-brands, Iconic Lab and Iconic Funds, and their subsidiaries, while driving crypto investment adoption through the AMaaS crypto asset management platform and the ICNQ token.
Our branding includes narratives which define Iconic Holding and its sub-brands. Clear styles for offline and online communication are established to create a strong brand presence throughout all media. Visual communication elements such as typography and color palettes create a unified identity that is universally recognized with the Iconic company names and logos.
Brand Evolution
Based in Frankfurt, Germany, the initially named Iconiq Lab quickly became globally recognized as a trusted industry leader in the token sale space, investing into and onboarding 9 projects which went on to raise over €20 million through 2018. Listening to demand from investors, Iconiq Lab expanded its trusted investment offerings by launching the Iconiq Funds brand, a crypto asset index fund management group, in Fall 2018.
As Iconiq continued to expand it was imperative to align each of the distinct business units to the singular vision of a tokenized, crypto economy. Thus, Iconiq Lab evolved into Iconic Holding, a premier crypto asset management group that caters to all investor risk preferences through Iconic Lab and Iconic Funds and their subsidiaries, while driving crypto investment adoption.

Brand Identity
Iconic envisions a tokenized economy where blockchain and cryptographic technology enable inclusive, transparent and secure financial markets. We are the bridge enabling enterprise-grade crypto asset investment opportunities as the tokenization of financial and real-world assets enhance financial institutional markets. Our team brings a wealth of professional, financial experience and a proven track record in the crytpo assets and blockchain industry.
We champion our mission to decentralized wealth generation by delivering excellence across all our business units to provide the quality assurances investors expect from a world-class asset manager.
Leader
We create value in the industry by setting an example for businesses and the investor community through new products, ideas, and relationships.
Professional
Our team is interdisciplinary from around the world, with decades of experience in the financial industry as well as venture capital markets and blockchain technology.
Trustworthy
We put compliance first to facilitate and create viable and sustainable opportunities in the market.
Agile
In an ever-changing industry we adapt to accommodate new developments by creating cutting-edge services and products.
Innovative
We are uniquely situated on the bridge of both the traditional and technology industries to promote blockchain advancements and new investment avenues.
Global
As a multinational team we have spanned across four continents to create networks and communities that support the new crypto asset economy.
Brand Design
We analyzed our existing brand to identify the symbols that had become positively associated with Iconiq Lab. It was clear that the Hexagon shape was the core symbol and that the hive concept had become part of the vision and structure of the company.

It was clear that the Hexagon shape was the core symbol and that the hive concept had become part of the vision and structure of the company.

The Iconic Hive, like the honeycomb, is an organic ecosystem of services, expanding across traditional and crypto investments.


The simple geometric shapes follow the grid creating a hexagon shape on the outer edge while revealing the brand symbol in the center.

The logotype follows the balanced, angular shapes of the icon, mirroring the negative space in the letter N. This helps define the boundaries of positive space and brings balance to the composition.
Primary Brand
Iconic Holding
Iconic Holding brings a wealth of professional financial experience to the digital assets and blockchain industry, creating trusted financial vehicles and business opportunities for investors. Our customers benefit from consistent performance in an ever-growing range of strategies from token sales to passive management, enabled by Iconic Holding subsidiaries.

Sub Brand
Iconic Lab
Iconic Lab is a Venture Capital Group and Blockchain Accelerator. Our business development expertise scales the most promising entrepreneur teams, preparing their project for its next fundraise through an STO, ICO or traditional equity round, offering premium investment opportunities to our globally-diverse investor network.

Sub Brand
Iconic Funds
Iconic Funds GmbH is the holding company of a series of subsidiaries that manage and issue crypto asset index investment products, offering passive and diversified exposure for investors to one of the world’s fastest growing asset classes. Collectively, Iconic Funds GmbH and its subsidiaries are branded as “Iconic Funds.”

Brand Communication
Iconic speaks in a clear, positive and authoritative tone. Our honest, customer-driven messaging establishes the Iconic brands as industry leaders with an intrinsic mission to educate and grow crypto investment opportunities. When creating content, we consider our customer needs and present them with the information necessary to make educated choices.
Professional
Relevant
Unique
We are the champions and leaders of our brand. Each of us is responsible to ensure we consistently uphold the standards that we proudly represent.

How to Use the Brand Guidelines
This handbook describes the Iconic brand with guidelines and examples on how to communicate and maintain the company’s brand integrity. Anyone wishing to create public facing materials should use this document as a reference along with the brand kit available at https://brand.iconicholding.com/kit
For further details and questions brand@iconicholding.com
from iconic media
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